Campaigns
KO Has Your Back: Back-to-School Drive
2025
Kalamazoo Orthodontics hosts this annual back-to-school drive in the summer to collect donations to then give back to students and teachers for the upcoming school year. This was our 5th year doing it and the marketing materials I created where the flyer, supply list, teacher's note that was included in the gift given to our nominated teachers, a poster for the "apple picking" portion of our back-to-school drive, and a gift tag for the teacher's school supply tote.
2024
Bowman's Brackets - March Madness
2025
The Bowman's Brackets Survival Kit flyer was part of the March Madness Basket Deliveries that went to local Dentists to participate in the Bracket challenge and earn a catered lunch of their office. March Madness, which Kalamazoo Orthodontics called Bowman's Brackets is an annual event they've done with local dentists for over 11 years.
2024
These flyers were changed up due to it being the 10th Annual Bowman's Brackets, so we wanted it to stand out from past flyers.
2023
KO February Food Drive
2022
2021
Dental Appreciation Event - Kalamazoo Orthodontics
The Airway Summit was an event hosted by local Orthodontists, including Dr. Bowman, where Dentists and Hygienists could attend and earn C.E. credits. The campaign consisted of a Save the Date flyer (idea courtesy of Dr. Bowman), a flyer of what the event entails, a RSVP form, and a Survey & Evaluation that was given to attendees to fill out at the end of the event. All created in Adobe InDesign.
Patient Appreciation Events - Kalamazoo Orthodontics
2025
2020
Dr. Bowman hosts Patient Appreciation Events, especially if a new Star Wars movie comes out in theaters. In 2020, Dr. Bowman rented the entire theater in the morning to have patients and a guest attend to see Star Wars: The Rise of Skywalker.
Flyers - Kalamazoo Orthodontics
Gift Tags - Kalamazoo Orthodontics
2024 & Earlier
Gift tags are used on baskets that are delivered to local, referring dentists from Kalamazoo Orthodontics. Every dentist gets a birthday gift basket and then almost every month, our top referring dentists get a themed gift basket depending on the month.
Social Media Posts
2025
2024 & Earlier
12 Days of Christmas Instagram Contest - Kalamazoo Orthodontics
The 12 Days of Christmas was an Instagram contest at Kalamazoo Orthodontics to encourage active followers to engage in our account by taking photos based on the theme of each day of Christmas, tagging KO, and using the hashtag #KazooOrtho. Dr. Bowman wanted a contest to increase engagement and followers on Instagram.
One-offs
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The Avenue Agency website that I created through Wix's website development software.
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A half page business advertisement for a local school's annual musical. This advertisement appeared in their performance program.
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Fall contest for Kalamazoo Orthodontics' local, referring dentists to participate in, in hopes to win an all-office lunch.
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Kalamazoo Orthodontics was voted Top Orthodontic Provider in Kalamazoo. This advertisement was placed in their online magazine to showcase the office.
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A Halloween contest created for the patients to guess the weight of their pumpkin, while also submitting their own painted or carved pumpkin.
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This was a mock up of a mask contest for Kalamazoo Orthodontics patients. This flyer was made after-the-fact.
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In March of 2020, the Marketing team had a booth to attract new patients at the Women's Expo and we suggested creating a new banner for not only this event, but future ones. I created the banner in InDesign. I've attached my final edit before I sent it to the printing company for final tweaks and to have them size it correctly.
Older Work
Campaigns
She Asked For It
The creative brief used for this campaign was 'Gender Empathy' from the Young Ones 2016 Competition. The task was to come up with an idea to address gender inequality in an environment. I wanted to challenge others ways of thinking of gender inequality in society by creating a non-profit organization, that not only pertained to gender inequality but also the rape culture. The name is strategically called, "She Asked For It", because it is a very controversial saying that people use when something negative happens to a woman in our society. The goal is to cause people to react to seeing "She Asked For It", but also change the way our society perceives the saying, as well as becoming informed about inequality and ways in which we can change it.
USF "Our Shirt"
Creation of USF "Our Shirt" plus a poster to go along with each design. The USF "Our Shirt" is the affordable and official shirt of USF and USF sporting events, worn to show our school pride and show that we're united as one. The goal of each design was to create a simple and fun design, but also ones that showcases more of who USF students are with humorous posters. These posters can be used around USF campus, as well as on USF social media outlets.
The Lucky Dill
The Lucky Dill is a Brooklyn style Deli restaurant and bakery. The Lucky Dill already offers catering and fun events each week, so the goal was to get more customers attending those specific events and to use their catering services. However, I also wanted to include merchandise for The Lucky Dill since that is something they don't offer yet. The purpose of this campaign is to appeal to the customers already going to The Lucky Dill often by showcasing what else The Lucky Dill has to offer, as well as adding a new element that would appeal to those that already love The Lucky Dill.
Brand a Product
We were told to create a branded product that was either meat, dairy or from the deli. I decided to create a branded meat (specifically steak) product, which is something not seen on grocery store shelves yet. I created a logo, introductory advertisement and packaging for the brand. The point of this campaign is to introduce this new branded item, as well as appealing to those steak lovers; letting them know we know steak "Down To A T".
Logos
Lady Classic
Lady Classic is an event that is hosted by the Capital Area Women's Lifestyle Magazine, one of three M3 Group's publications, that benefits a different organization each year that helps others in the Lansing, Michigan area. It's a golf outing that provides food, raffles, an auction, and more which ultimately raises money to give back to a great cause.
Capital View
Capital View, now Capitol View, is a Lansing-based TV/Radio talk show where women in the Lansing area discuss business, government, lifestyle, and more. It was created by M3 Group's and Capital Area Women's Lifestyle Magazine President and CEO, Tiffany Dowling, who is also the host on the show.
One-offs
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This poster is to attract an array of USF students with different majors to study abroad in London this summer. Keeping it clean with the basic and important information, as well as making it eye catching for those passing it by.
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Oreo Thins still has the Oreo flavor, but in a more thin 'frame'. This out-of-home advertisement is meant to showcase that bold flavor, while also hinting at how thin Oreo Thins actually are with the outside of the elevator.
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Samsung Smart Things is a home security system where you secure your home with your phone. This ad shows that you'll never need to worry if you left your house unlocked because, with the app, you can do it wherever you are.
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